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Google Ads Management
Perfect For Tradies, Professional Services & Growing Businesses in Adelaide
- ROAS & Lead Quality Focused
- Data-Driven Advertising Strategy
- Clear Tracking Before Scaling Budget
- Clear Reporting You Can Understand
Spending on Google Ads, But Not Getting Enough Enquiries?
Your campaigns are running, your budget is being spent and the reports show clicks coming in, but the business results still feel unclear？
The problem is not always a lack of traffic. It is often that the wrong people are clicking, visitors are not converting, or the real outcomes are not being tracked properly.
Clicks Are Coming In, But Nothing Happens
You may be paying for traffic, but visitors are leaving without taking action. That means the campaign needs to be reviewed beyond clicks and impressions
Budget Is Going Into the Wrong Searches
Broad keywords, loose targeting or poor search terms can spend your budget on people who are not ready to buy, book or contact you.
Conversions Are Not Properly Tracked
Without clear tracking, it is hard to know which clicks actually lead to calls, forms, bookings or paying customers.
Leads Are Not Turning Into Real Sales
Some campaigns may generate activity, but not meaningful business results. The focus should be on lead quality, conversion rate and ROAS.
Some Google Ads Wins From My Clients
We work with Adelaide tradies, professional service providers and growing businesses that want more than clicks. These results show how clearer targeting, reliable tracking and smarter use of budget can turn Google Ads into real enquiries and measurable sales.
100+
Calls & Forms Per Month
For a local garage door repair business at a verified CPA of $34.37 — achieved within 30 days of my Google Ads audit and helping the owner move into the business full-time.
20.8%
Average Conversion Rate
For a B2B industrial equipment supplier, generating more than $100K in verified sales lead value across two Google lead generation campaigns.
767%
Return on Ad Spend
For an Australian e-commerce infrared heater brand, delivering a 767% return on ad spend through a Performance Max campaign focused on driving online product sales.
How Do We Help?
We connect your search strategy, campaigns, website experience and conversion tracking so every part works towards the same commercial goal. Every decision is based on real business outcomes — not just activity inside Google Ads.
You’ll work directly with our Google Ads specialist, from the initial account review and campaign setup through to ongoing optimisation and reporting. See exactly what we work on each month →
No jargon. No unnecessary complexity. Just a simple, clear strategy focused on better leads and real business value.
Why Choose DUO Digital for Google Ads Management?
Google Ads management should go beyond switching campaigns on and reporting clicks at the end of the month.
We look at the entire Google Ads journey, from what potential customers are searching for and which ads they click, to what happens on your website and whether those enquiries turn into real business opportunities.
You’ll work directly with a Google Ads Specialist across campaign strategy, keyword research, ad development, conversion tracking and ongoing optimisation. There are no account manager hand-offs and no waiting for your questions to be passed between departments.
With many years of digital marketing experience across service businesses, tradies, industrial products, outdoor products and eCommerce, we understand that different businesses need different campaign structures, messages and measures of success.
You’ll retain ownership and control of your Google Ads account, with clear communication about what is being changed, why it matters and what should be prioritised next.
Our Google Ads Management Approach
We begin by identifying the services, products, locations and customer actions that matter most to your business.
This gives us a clear direction for targeting, messaging, budget priorities and how success should be measured.
We set up your account based on your commercial priorities and create campaigns designed to match relevant customer searches.
We also check all valuable actions such as calls, forms, bookings and purchases that can be measured accurately.
Once the campaigns are live, we continue testing and refining keywords, ads, bids, budgets and landing page recommendations to improve performance as more meaningful data becomes available.
Frequently Asked Questions About Google Ads Management
How much should I spend on Google Ads?
Your starting budget should reflect the average cost per click in your market, the number of services or products being advertised and how quickly you want to collect meaningful data. We‘ll assess expected search volumes and keyword costs and recommend a budget.
Do I need a new landing page or website to run Google Ads?
Not always. If your existing website clearly explains your service or product, works well on mobile and makes it easy for customers to call, enquire or purchase, we may be able to use it for your campaigns.
Before launching your ads, we review the relevant pages and recommend improvements or a dedicated landing page only when it is likely to improve conversion rates and reduce wasted ad spend.
How do you track leads and sales from Google Ads?
Depending on your business, we can track phone calls, enquiry forms, online purchases and other actions that matter to you. Where sales information is available, we can also look beyond the number of enquiries to identify which campaigns are generating verified leads, sales opportunities and revenue.
What are the main KPIs for Google Ads?
The most important Google Ads KPIs depend on what your campaign is expected to achieve.
For lead-generation campaigns, we focus on conversions, conversion rate, cost per lead and the number of enquiries that become verified sales opportunities. For eCommerce campaigns, we also measure purchase value, cost per acquisition and return on ad spend, while metrics such as clicks, click-through rate and cost per click help us understand how the campaign is performing along the way.
Which Google Ads campaign types do you manage?
We manage Google Search, Shopping and Performance Max campaigns for service businesses, tradies, B2B suppliers and eCommerce brands.
The best Google Ads campaign type depends on how your customers search, what you sell and whether the main goal is to generate enquiries, phone calls or online sales.
Do I need a new landing page or website to run Google Ads?
Not always. If your existing website clearly explains your service or product, works well on mobile and makes it easy for customers to call, enquire or purchase, we may be able to use it for your campaigns.
Before launching your ads, we review the relevant pages and recommend improvements or a dedicated landing page only when it is likely to improve conversion rates and reduce wasted ad spend.
What Do Your Google Ads Specialist Actually Do Each Month?
Google Ads works best when it is actively managed, not switched on and left to run.
Each month, we run focused tests and make changes based on what the data is showing. This may involve refining keywords and offers, testing new ad copy, adjusting budgets and bids, or improving the way information and imagery are positioned on your landing pages.
We keep a clear change log of the updates made to your account. This allows us to see what has improved performance, discuss the results during our catch-ups and review previous changes if performance begins to decline without relying on guesswork.
Our monthly Google Ads management usually includes:
- Reviewing search terms, keywords and audience performance
- Adding negative keywords to reduce irrelevant traffic
- Testing and rotating ad copy to improve click-through rates
- Monitoring conversions, cost per lead and available feedback on lead quality
- Managing campaign budgets and bidding strategies
- Reviewing landing pages, calls to action and website imagery where needed
- Keeping you informed about what has changed, why it matters and what comes next
Every Google Ads account has different priorities. Our goal is to focus on the right changes at the right time, creating steady improvement rather than simply setting up your campaigns and forgetting about them.
DUO Digital
Your Partner Who Gets the Right Things Done.
Tell us what you’re working towards, where your marketing is getting stuck or what you’d like to improve.
We’ll look at your priorities, explain where we can help and identify the right things to focus on next.
Prefer to email us directly?
Contact us at hello.duodigi@gmail.com
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